Alina Van


Hi, I'm Alina!


I'm a User Experience (UX) design consultant based in Sydney. At the moment, I'm part of Syfte crew and currently working on a number of projects for Commonwealth Bank of Australia (CBA) and Vivid Sydney. In my current role, I'm involved in both design and research activities. 

My curious mind and personal interest in behavioural economics is what drives me to dig deeper into human needs. Having worked in the digital space for over 7 years including software development and business analysis roles, I thoughtfully tread a line between business priorities, technical feasibility and user needs. 

Companies I've worked with include Westpac Bank, IBM, Telstra, International Treasury Services, St George Bank, UTS, WiseTech Global, Cirrus Media Australia and Lamb & Cumin Australia. 

When I'm not at work, you'll find me with my family - husband and daughter, cooking, baking or at the gym.

Feel free to get in touch to discuss all things design and tech! I'm always curious :)

Thanks for stopping by,

What do I bring to UX?

  • Analytical thinking and systematic approach - big picture and small details.
  • Strong research capabilities.
  • Stellar stakeholder management.
  • Empathy with users. Empathy with business.
  • Ability to assess the technical feasibility of a design concept.
  • Ability to tailor and scale the design process according to project constraints.
  • Enthusiasm, professionalism and tact.

UX Skills

  • User research
  • Ideation
  • Information Architecture
  • UI / Interaction Design
  • Visual Design
  • Heuristic evaluation
  • Usability testing
  • Business analysis
  • Stakeholder management
  • Co-design

Soft Skills

  • Facilitating
  • Storytelling
  • Critiquing
  • Presenting
  • Facilitating

UX Tools

  • Axure
  • Sketch 3
  • POP
  • Invision
  • Adobe CC

Feel free to get in touch to discuss all things design!

I'm available via or via social media:

What people I've worked with say about me on Linkedin

I had the pleasure of working with Alina through the UX Immersive at General Assembly. I was really impressed with the quality of her work and the pace at which it was finalised. The brief we gave was rather complex however the solution that was delivered exceeded our expectations - I wouldn’t hesitate in recommending Alina for any UX work.
— Daniel Graham | Head of Digital at Cirrus Media Australia
Alina is a pleasure to work with, she always delivers high quality product no matter how challenging the project is. She is attentive to detail, inquisitive, resourceful, intelligent and a real team player.
— Angela Gadaev | Product Manager (International Logistics) at WiseTech Global
I have worked with Alina for almost 3 years in the International Logistics team on variety of project. She is without a doubt one of the most talented developers I have ever worked with. I was very impressed by her motivation, skills and the ability to deliver beyond expectations. Any future employer will be lucky to have her.
— Merrick Przybyl | Software Developer at WiseTechGlobal
Alina is a joy to work with and is always ready for challenges. She was given the task of incident reportings as part of her roles and the job was well accomplished and beyond expectations. Exceling in the reporting tool in a short timeframe has demonstrated her ability and readiness to learn new things. Alina is able to present creative ideas and has successfully developed many incident reports for the bank.

I highly recommend Alina. She is an intelligent team player with fine attitude. She will make a great asset to any company.
— Eric Tam | Senior Business Analyst at Westpac
Alina was an exceptional person to have in the team. She was hard working, thorough and committed. Alina’s questioning mind ensured a healthy level of review of the processes and systems we implemented. Her skillset is vast and she will be accomplished at whatever she puts her mind to.
— Hugh McElduff | Incident Management Process Owner at Westpac
Alina was a detailed oriented highly motivated person who worked hard to achieve outcomes and results in the Service Management project at Westpac. She took ownership of issues and drove them them to resolution in a timely manner. She adapted very well to new challenges and was always willing to help achieve results.
— Stef Karagiannis | Lead Procees Engineer (Configuration Management) at Westpac